Success or failure in today’s competitive market depends on the quality of your people, and their ability to optimise your business performance.

Your marketing, research and sales personnel rely on market information and insight to help them make the best decisions for your business. Success or failure relies on their ability to interpret and apply that market data. As the recognised experts in market research, information collection and analysis, ACNielsen has developed a range of practical hands-on executive develoment courses designed to teach participants how to conduct market research, how to analyse data and apply it to marketing and sales issues for business success.

ACNielsen executive development courses cover a full range of skills from introductory to advanced, and are applicable to professionals in marketing, trade marketing, market research, sales, key account management and merchandising.

In addition, regular ACNielsen conferences, seminars and education workshops update clients and the industry at large on consumer, retail and media industry trends, on methodologies, new services and technologies, on topical issues impacting the industry, and on the optimisation of the use of information for better business decisions.

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