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Prasun Basu is Vice President, BASES, South Asia, Middle East & Africa and Executive Director, Consumer Research, South Asia, The Nielsen Company.
Previously, he was Head of Research & Consulting at the Gallup Organization for Thailand and India, and Head of Millward Brown operations South Asia, and VP, IMRB International.
He is an expert in Innovation/ New Product Development, Brand and Communication Consulting, Customer Loyalty and Customer Satisfaction.
He has consulted with clients for several years in the FMCG, Telecom, Banking, Durable and Airline verticals.
Prasun has written and presented at multiple prestigious journals, publications and seminars. He co-authored the article ‘The New Indian Consumer’ published in the Harvard Business Review in 2006. Others of note include ‘Pushing the Right Marketing Levers to optimize business potential’ at the Nielsen Conference in 2008, ‘Single Window into Consumer Segmentation, and ‘Brand Tracking in Rural Markets’ in Perspectives, Millward Brown group’s Global publication.
Prasun was a Distinguished Speaker at the FICCI FRAMES Global Convention on the Business of Entertainment on Brands and Children in 2005. He has also co-presented with branding guru Martin Lindstrom at several forums on ‘Brandsense’ and his paper presented at the Finance Consortium of MRSI was adjudged the best paper in its category. He has taken a series of lectures on Brand Equity & Communications for mid to senior level Marketing and Brand Managers at Indian Society of Advertisers (ISA) and MICA and has been a guest faculty at JBIMS.
Prasun has an MBA and MS from University of Rochester, New York, and an MStat from the Indian Statistical Institute, India.
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