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Government & Social

Government departments are increasingly interested in the views and requirements of minority or special needs groups. These populations can be suspicious of market research, and difficulties in communication or a reluctance to divulge personal information can lead to inconsistencies and inaccuracies in the information collected.

Government research cannot be conducted with an off-the-shelf model: every project has unique criteria, requiring a tailormade and often complex research survey design, yet limited government resources demand maximum efficiency from survey design. Additionally, the public sector often has to withstand greater scrutiny of its decision-making processes.

Information to support policy development and decision making

Through extensive experience in the public sector, ACNielsen has a clear understanding of the specific information and research needs in the public sector. At all levels of government and public utilities, ACNielsen guarantees research results that are cost efficient and can withstand external scrutiny.

ACNielsen's interviewers have considerable experience in interviewing groups typically hard to reach such as the unemployed, immigrants, veterans, pensioners and the disabled, and are trained to deal with sensitive issues.

Tailormade research services

ACNielsen is attuned to the security issues surrounding government data and ensures that all analysis remains highly confidential. In cases where a client prefers to conduct their own analysis, we can deliver the data as specified in an appropriately formatted file.

We can also offer in-depth analysis techniques such as advanced modelling and predictive techniques to 'dig deeper' into the data and further examine implications for policy, funding or management.


Nielsen Can Help



Consumer Research

ACNielsen works closely with clients to maintain their understanding of public opinion, test policies and ensure services meet stakeholder needs. ACNielsen's accurate, reliable and timely information has proved vital to the development of successful policies and services.




Consumer Panel

By capturing consumer purchasing information with Homescan and evaluating it against demographic data, you can create more powerful marketing, promotion and merchandising strategies.

Public Enterprise IPG

Social Research

ORG Centre for Social Research (ORGCSR), the social wing of ACNielsen ORG-MARG, India is the largest multi-disciplinary social research unit in India. The range of assignments undertaken during the last four decades has helped the division to develop competencies to manage a variety of studies across key development sectors.


PUBLIC ENTERPRISE IPG

 

ORG Centre for Social Research (ORGCSR)  : the social wing of ACNielsen ORG-MARG, India

ORGCSR offers services in almost all fields of development planning and management, from the conceptualisation to final implementation.

The main strength of the organisation is its array of professionals with multi-disciplinary expertise, including sociology, anthropology, economics, demography, population sciences, statistics, nutrition, education, geography, agriculture, psychology, urban/regional planning, rural development and forestry.

Sectoral expertise

Over the years, ORGCSR has developed its expertise in the following sectors

  • Population, Health & Nutrition
  • HIV/AIDS
  • Rural Development
  • Water Supply and Sanitation
  • Education
  • Women and Child

Population, Health and HIV/AIDS

  • Behavioural Surveillance Surveys (BSS)
  • KABP studies on HIV/AIDS/STIs and condom usage
  • Establishment and management of resource Centre
  • Communication needs assessment
  • Social and physical mapping (using GIS)
  • National Family Health Surveys (NFHS)
  • Reproductive and Child Health (RCH) facility surveys
  • Studies on safe motherhood, child survival and immunisation
  • Evaluation of national health programmes 
  • Studies on People Living With HIV/AIDS (PLHAs)
  • Computerised Management Information System ( CMIS ) 
  • Training needs assessments

Rural Development

  • Concurrent monitoring of programmes
  • Socio-economic impact assessment
  • Poverty assessment, profiling and micro planning studies
  • Social audits
  • Vulnerability assessment and food security mapping
  • Assessment of micro finance activities

Water Supply and Sanitation (WATSAN)

  • Performance evaluation of water supply and sanitation projects
  • Baseline surveys
  • Water tariff design
  • Evaluation studies on community based O&M of water supply infrastructure
  • Water demand assessments

Education 

  • Evaluation of primary education programmes
  • NGO evaluation studies
  • Evaluation of literacy campaigns, continuing education and non – formal  education
  • Dropout measurements
  • Assessments on minimum levels of learning
  • Impact assessment of vocational education programmes
  • Terminal assessment surveys

Women and Child Development

  • Communication needs assessments for Integrated Child Development Scheme (ICDS)
  • Evaluation of pulse polio programme
  • Cost effective therapeutic supplementation of ICDS
  • Studies on child labour and child abuse
  • Studies on child rights
  • Population socialisation

 

Some of our noteworthy pioneering studies include :

First child labour estimation in India (1983)                    

All-India family planning surveys(1970, 1980, 1990)

First national baseline behavioural survey(2001)

First national level CMIS on HIV/AIDS programs(2002)

First national resource centre on sexual health(2002)

First all-India baseline for pension reforms for informal sector( 2004)

First thematic study on moving out of poverty(2005)

 

KEY CLIENTS

National

  • The Planning Commission of India, New Delhi
  • Office of Comptroller and Auditor General of India, New Delhi
  • Ministry of Rural Development, Govt. of India
  • Ministry of Panchayati Raj, Govt. of India
  • Ministry of Consumer Affairs, Food and Public Distribution, Govt. of India
  • Ministry of Water Resources, Govt. of India
  • Ministry of Human Resource Development, Govt. of India
  • Ministry of Health and Family Welfare, Govt. of India
  • National AIDS Control Organisation
  • National Highway Authority of India
  • National Council of Educational Research and Training (NCERT)        
  • International Institute of Population Sciences
  • Mumbai Metropolitan Regional Development Authority

International

  • The World Bank
  • World Health Organisation (WHO)
  • United Nations' Children's Fund (UNICEF)
  • United Nations Population Fund (UNFPA)
  • United Nations Development Programme (UNDP)
  • Department for International Development (DFID)
  • United States Agency for International Development (USAID)
  • Swedish International Development Agency (SIDA)
  • Aus Aid
  • Save the Children Fund, UK
  • BBC World Service Trust
  • Macro International Inc. USA
  • Family Health International (FHI)
  • Population Services International (PSI)
  • German Development Cooperation (GTZ)
  • CARE

 





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