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15 July 2009
Mumbai, India
Nielsen today announced the launch of a specialist Business Consulting Services group in India.
Nielsen Business Consulting Services will combine qualitative, high-value business consulting with fact-based analytic-driven recommendations to help clients identify and optimize existing and new growth opportunities that drive revenue and profit. This dedicated group will integrate Nielsen’s current services and develop new solutions to address strategic business issues in sales, marketing and innovation.
“Business Consulting Service experts will leverage Nielsen’s existing capabilities to deliver thought leadership to our clients, and partner with them on critical strategic issues,” said Partha Rakshit, Managing Director, The Nielsen Company, South Asia.
In addressing clients’ growth imperatives, Nielsen helps identify the fundamental, category-specific and emerging trends that influence business.
Eugene Roytburg, Managing Director, Business Consulting Services, The Nielsen Company, said “Nielsen is targeting aggressive growth goals in Asia Pacific, and India is expected to make a significant contribution. We are excited about this new development in the Company”.
In India, the Business Consulting Services group will be led by Asitava Sen, who has over 18 years of experience in management consulting in consumer and retail industries.
“Business Consulting Services will provide a new avenue to utilize Nielsen’s expertise and information assets and bring new opportunities” said Asitava Sen, Director, Business Consulting Services, The Nielsen Company.
About Nielsen Business Consulting Services
Nielsen Business Consulting Services combines business, analytical and data consulting capabilities to address clients’ strategic business issues in sales, marketing and innovation. In addressing clients’ growth imperatives, Business Consulting Services has deployed targeted solutions including Where to Play, How to Win, Predictive Macro-Economic Impact Systems, Predictive Shopper Management among others. Business Consulting Services operates through a global team of about 40 consultants and integrates the disciplines of business strategy development and fact-based analytics.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com
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