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Corporate Image Monitor (CIM)
Used intensively by corporate planning experts and corporate communication heads, the Corporate Image Monitor is an annual corporate image tracking study of the top 20 listed companies across industry groups. Conducted since 2000, the study provides ranking and insights into the perception of image of the top 20 companies, across key strategic dimensions, among key publics such as decision makers, politicians, bureaucrats, students and investors. It provides a benchmark of Corporate Equity scores across industries.
The survey is conducted amongst 1,100 stakeholders across 7 metros. The latest report is available for February 2009.
Pharma CIM
Pharma CIM is a corporate image tracking study of pharmaceutical companies. The study also evaluates the image of the medical representatives (MR). Combining this with information on promotional tools used by pharmaceutical companies and overall ranking of companies on promotional effectiveness helps pharmaceutical companies in India create more profitable distribution strategies.
The survey is conducted amongst 1,900 stakeholders (doctors and employees) across 4 zones including metros and mini-metros. The latest report is available for April 2007.
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