|
Fund Monitor
Fund Monitor is an annual track that allows mutual fund marketers to follow the health of their mutual fund amongst current and potential investors. The study uses Nielsen’s Winning Brands model to arrive at equity scores of a set of mutual funds. It also gives insights on brand/ad awareness as well as intention of respondents to purchase or pay premium.
The survey is conducted amongst 1,650 investors and non-investors from SEC A and B in the age group 30-60 years across 10 centres. The latest edition is expected in Q2 2010.
Insurance Bus
Insurance Bus is an annual syndicated study that monitors the changes in the universe of life insurance investors in urban India. The study assesses brand salience, brand preference, advertising awareness, communication effectiveness and brand image amongst different consumer segments. This premier aids Life Insurance marketers to formulate effective marketing plans and create successful sales and marketing strategies.
The survey employs a Random sample of 1,475 and Purposive sample of 450 private sector policy holders for the study and is conducted amongst working men and women from SEC A and B in the age group 25-50 years across 9 centres.
Insurance Bus is a continuous survey with regular quarterly report releases.
Money Monitor
Money Monitor is a periodic study that focuses on the financial habits and practices with specific modules on banking, plastic money and loans. This study has been an indispensable guide to understanding the retail market for financial products for foreign institutional investors, insurance companies, mutual funds, banks and non-banking financial companies. A guide to consumer ownership of banking services such as savings, current, recurring and de-mat accounts, credit and debit cards, auto, home and personal and insurance products, the study is a holistic guide to both the product and the provider.
The survey is conducted amongst 19,000 users of Banking services and spreads across 26 cities.
The latest report available is of the 2008 survey.
Life 2008: Trends in life insurance
Life 2008 is a periodic study that assesses where the dynamic but under-penetrated insurance market is headed and what are the resulting opportunities and challenges. The study assesses outlook and attitudes towards life insurance, the purchase decision process and perception of, as well as preferences towards channels in this sector. It also captures the attitudes and perception of brands operating in this space.
The survey is conducted amongst 12,000 people spread across 17 cities. The latest report available is of the 2008 survey.
Back to Top
|
