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SME Monitor
Small and Medium Enterprises have grown phenomally to add value to the Indian economy. This study aims to capture the process of decision making and the media sources that impact those decisions in the SMEs in common sectors like IT, Telecom and Finance. The study aids advertising spend and helps managers to optimize their spending levels.
The first of its kind study will be conducted amongst 1,500 SMEs with a turnover between Rs.25 to Rs.250 crores, across 19 cities. The latest report is available for March 2008.
Nielsen Omnibus
Nielsen India runs Omnibuses for clients who wish to get quick answers to questions relevant for simple target profiles e.g. housewives, adults, youth or working men. These run every month, a maximum of five questions per client are allowed. The entire process takes ten days to turn around.
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