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India Outbound Monitor
External experts estimate that 50 million Indians would have travelled abroad by 2020. Nielsen India Outbound Monitor is the first survey of its kind that provides insights into the travelers’ needs, perceptions, behavior and attitudes towards overseas holiday and business destinations. Anyone in the outbound travel space will benefit from an understanding of the segments. It will help develop a strategic as well as tactical understanding of the best way to communicate with your target segment.
The survey was conducted amongst 2000 outbound travelers in 10 cities across India. The second edition of the report is expected in September 2010.
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