Manufacturers need detailed insights into market dynamics in order to harness category opportunities and plan for the future. This calls for information about what is happening and how it is happening in over 70 lakh retail distribution points in India.

Whether for long-term strategic planning or tactical decision-making, ACNielsen measures and tracks sales volume, distribution, selling price, promotions covering an organization’s own brands as well as the competitive set. From category-level all outlet sales volume to single item performance in one market, Retail Index provides manufacturers and retailers the complete view across all channels of trade.

Our information provides manufacturers and retailers with the ability to:

Improve Category Understanding: Where are the opportunities for category growth?

Track Retail Performance: What is my market share and trends?

Manage Distribution: Where are the distribution gaps and opportunities? Are out-of-stocks an issue?

Analyze Promotion Efficiency and Effectiveness: Which product promotions have the most impact on the company / brand growth?

Evaluate New Launches: How much has the overall market share grown as a result of the new launch? What is the post-launch distribution build up in successful cases?

Key Benefit

 Marketers can assess overall product performance, distribution efficiency, promotion effectiveness, and price sensitivity through measurement and integration of the Retail Index measures.

Methodology

Retail Index data is based on measurement of consumer sales from a sample of outlets designed to reflect the channel being measured. The same fixed sample is audited on a monthly basis with field auditors physically counting retail stock holdings, then recording store purchases from any source. The ongoing measurement of these variables produces consumer sales as well as vital in-store information.

Due to the constantly changing retail environment, ACNielsen updates its defined universe and sample requirements on an on going basis. This is done to ensure the sample is representative of the channel being measured.

Features

Retail Index is a syndicated study carried out monthly. It provides an overview of the market structure as well as emerging trends across the four regions of the country.

Information on off take and distribution across 87 categories is available for Urban and Rural regions across States in India. The same is also available for retail channels such as – Grocery Store, General Store, Chemists, Food Store, Pan Plus etc.

Micro level sales and distribution information are now available at State by channel types and by town classes (Metro, Class I, Other and Rural). This make it actionable like never before for marketers.

Analysis of all data is available via ACNielsen | Advisor. This flexible software allows easy yet powerful interrogation of the rich Retail Index databases.