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Indian Smartphone users spend more time on Content than Voice and SMS
This featured insight shares the findings of a study conducted by
the newly launched Neilsen Informate alliance. The study is the first
of its kind in India. As mobile penetration in the country increases,
this alliance between Nielsen and Informate will no doubt provide
marketers with an excellent opportunity to understand their customers
better. The study focuses on Smartphone usage in the country and what
this large, growing customer base seek from their mobile phones.
Indian consumers are becoming more conscious of corporate environmental practices
This featured insight takes a closer look at the various issues pertaining to the environment that are important to the Indian consumer. Nielsen’s Global Online Environment & Sustainability Study reveals some very interesting insights about the various environmental concerns of the global consumer. The report illustrates how environmentally conscious Indian consumers are today and how important the social and environmental practices of corporations are to them. It also takes a look at the policies that really impact a consumer’s buying preferences.
Fizz and Chips score big in India’s World Cup Win
This Cricket World Cup (CWC) was truly the big ticket marketing event this year for Indian advertisers. Nielsen recently did a comparative study across the key countries participating in the CWC using econometric modeling techniques to measure impact of advertising on sales in select impulse categories. This analysis by Nielsen serves as a wonderful example for advertisers to understand what worked in the CWC. It can also serve as a learning for advertisers as they plan for the next big sporting event- the 2012 Olympics!
Android dominates social media buzz, it’s all about apps!
This Featured Insight from Nielsen looks at what’s driving social media conversations about Smartphones and their Operating Systems to lend insight into what is driving consumer engagement when it comes to the device of their choice.
Strategies to 'DEAL' with India's evolving shopper
This Featured Insight from Nielsen looks at how the evolving Indian shopper is defining the development of the retail sector in India and the strategies that marketers can employ to cater to the changing preferences of the consumer.
Need a large growth vehicle? Try an All Terrain Category that’s showing strong Rural growth despite its size
This Featured Insight from Nielsen looks at how marketers can address their growth agenda in a growing economy like India by focusing on their core competency, consumer segment, and sustainable return on investment. Observing categories that are well developed across market types (urban and rural) but are still growing a healthy clip offers an early view of what a viable opportunity will look like for marketers.
Optimism and Hope rank high for urban Indian women
The Nielsen ‘Women of Tomorrow Study’, one of the most comprehensive examinations into what women watch and buy, identifies the spending and media habits of women in 21 developed and emerging countries. As per the study, women in India believe they have greater opportunities than their mothers and are far more optimistic about the future of their daughters than women in developed markets. Women in India were also the most stressed or pressured for time, attributing the high levels of stress to more opportunities, coupled with managing multiple roles.
Indian Consumer Confidence stays flat in Q1, 2011 as rising food and fuel prices are likely to affect household expenses
Indian consumers continue to remain the most optimistic globally, but their confidence levels have not risen from the last quarter of 2010. India’s consumer confidence has remained consistent over the last five quarters driven by strong economic growth and an optimistic job market. The flat confidence levels over the last quarter have been attributed largely to global factors of weaker equity markets, higher commodity prices and overall weaker global recovery, further compounded by rising domestic inflation.
Brands, IPL teams innovate on social media networks to raise buzz surrounding the tournament
This Featured Insight from Nielsen looks at how brands and IPL teams targeted social media sites and other consumer generated media during the recently concluded Indian Premier League to attract followers and connect with them. The piece also looks at which teams and players managed to garner share of voice on various social media sites and whether or not, marketers were successful in drawing connections between their brands and the players who endorsed them.
Indians now spend more time on Social Media sites than on personal email
Social media is now ingrained in the way tech savvy Indians live their lives. With its ability to play multiple roles in an individual’s life by enabling shared experiences, creating linkages between communities and satisfying the need to be networked, the role of social media in creating a deeper engagement is turning out to be a boon to marketing.
Marketers Employ the ‘Triple-Play’ of Promos, Prices, and Pack Sizes to Tackle Inflation
India’s rapid economic growth has been hit hard by inflation and shows no sign of cooling. But despite an inflationary environment, India’s consumer spending on Fast Moving Consumer Goods has been stimulated with the triple-play of aggressive promotional offers, smaller pack sizes and price discounts across categories.
Cricket World Cup dominates Indian Social Media discussions as brands compete to win a greater share of Social Media buzz
India’s most prominent brands jumped on the social media bandwagon more aggressively than ever before during the Cricket World Cup 2011. Though the Soccer World Cup was a tentative start as far as brands leveraging social media went last year, this year’s Cricket World Cup saw the emergence of savvy marketers aggressively driving their association with the event through social media.
Fast Momentum Consumer Goods: India’s rapidly emerging categories and changing consumer
For India’s FMCG sector the overall economic growth in the country has meant the growth of existing categories and the creation of new ones at a rapid and unrelenting pace. This rapid growth has been driven by wider, more systemic trends that have shaped the growth of these categories through an alteration of consumer motivation and behavior. As consumers ‘trial’ new experiences through products and build a habit for those that cater to their existing or latent needs, they also use these products to signal their own progress.
Tata Steel Leads Nielsen’s Corporate Image Monitor
Tata Steel tops the latest round of the Nielsen India Corporate Image Monitor survey, the long running study which measures the reputation of leading corporates on a variety of parameters. The other notable change was Infosys dropping seven places. The Corporate Image Monitor serves as an important indicator of the strength of the corporate brand.
Indian Urban Consumers Become ‘Value Vaulters’
This report looks at an emerging trend in the Indian FMCG market of consumers experimenting with higher end, new alternatives in mainstream categories amidst a flurry of launches that are riding on aggressive launch promotions. The piece examines their promotional strategy and analyses what has brought about this trend and what are the potential fallouts, if any.
Taking off - The Indian Traveler Seeks
Newer Destinations to Explore
This report looks at outbound travel trends in the Indian travel industry. It is based on a study conducted by Nielsen & PATA India Outbound Monitor, which tracks international travel from India. Apart from tracking the aspirations of the Indian traveler, the article also gives us an insight into what is motivating travelers to choose their travel destinations and how their choices are evolving in the changing economic scenario.
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