ShopperTrends 2009

Nielsen ShopperTrends is designed to provide an in-depth understanding of consumer shopping patters across different trade sectors, from hypermarkets and supermarkets to traditional wet markets.   Regionally, this allows retailers to compare the relative level of development of each country as well as quantiy the potential for development. 

Market Information Digest 2009
The Nielsen Market Information Digest (MID) is a crucial reference tool for companies interested in packaged goods markets. It provides immediate access to valuable information on a wide range of product categories, as well as key demographic and retail trade data.  It enables you to conduct cross-category analysis, as well as identify new opportunities in adjacent categories. 

Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis.  This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.