Trends
& Insights
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Challenges Before An Integrated India: Bridging The Urban - Rural Divide
India is a land of opportunity and a lot of it lies in rural India. Besides being a provider of agricultural produce, mining, labour and other resources, it is also a substantial consumer of FMCG, electronics and white goods, automotives, textiles and other products. Yet corporations, domestic and multinationals are restraining themselves from tapping the full potential of this massive market. CHALLENGES BEFORE AN INTEGRATED INDIA: Bridging The Urban – Rural Divide, a FICCI-Nielsen report brings forth industry views on the challenges and methods by which the urban and rural divide existing in the country can be bridged. |
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Consumer Confidence in Booming Asian Markets Offset Escalating European Concerns in Quarter 2, 2010
Global consumer confidence cautiously edged up one index point to 93 in the second quarter of 2010 as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index.
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Consumer Confidence Rebounds to Pre-recession Levels in Quarter 1, 2010
Global consumer confidence in the first quarter of 2010 rebounded to reach its highest level since the third quarter of 2007. For the first time in two years, Nielsen’s global consumer confidence data provides evidence that economic prospects are improving — a sign manufacturers and retailers have been eagerly waiting for that consumer spending intentions are turning into actual spending reality.
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A Global Perspective on Paying for Online Content
Will consumers pay for online news and entertainment they now get for free? Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before. |
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Television, Internet and Mobile Usage in the US: Three Screen Report
Americans continue to use more video than ever. Each week the typical American consumes almost 35 hrs of TV, 2 hrs of timeshifting, 4 hrs of internet, 22 minutes of online video, and 4 minutes of mobile video. Cross-media usage also continues to increase – now 59% of Americans use TV and the Internet simultaneously at least one time per month, spending 3.5 hours each month on TV and the Internet at the same time. |
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Nielsen Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis. This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.
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