Trends
& Insights
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The Ant and the Grasshopper...Decoding the Mindset of the Indian Financial Consumer
The Indian consumer still has a conservative approach to finance despite the recent economic liberalization. Indians show a high savings rate and prefer traditional modes of investment such as gold and property. Their focus is on safety of savings rather than on growth of investments. Consequently their exposure to credit and equity markets has been very limited. This has probably helped cushion the Indian consumer at times of economic volatility and when most developed countries saw an economic downturn in 2009, the effects in India, an emerging market, were comparatively muted. |
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3rd Quarter, 2009 Global COnsumer Confidence, Concerns, and Spending
Consumer confidence is on the rebound as consumers start thinking beyond recession, with the global Consumer Confidence Index increasing nine points in the 3rd quarter |
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2nd Quarter, 2009 Global Consumer Confidence, Concerns, and Spending
Nielsen sees consumers grow more confident of an economic recovery with Global Consumer Confidence Index increasing five points in 2nd quarter 2009. |
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1st Half, 2009 Global COnsumer Confidence, Concerns, and Spending
Nielsen sees consumer confidence plummet in Emerging Markets, with Russia, UAE and Brazil suffering largest declines in past six months.
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The Global Online Media Landscape
Around the globe online population is looking more and more like the overall population and in few years online access will have moved from being a luxury or something cool, to an essential, basic requirement. This report presents an overview of audience measurement, video, social media, mobile, online advertising and e-commerce trends worldwide,exploring the scope that this platform has to offer.
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Nielsen Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis. This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.
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