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25th July 2010 India tops Nielsen Consumer Confidence Index yet again
 
13th July 2010 Wine...a sophisticated and stylish drink for Indians
 
8th July 2010 World Cup sponsors recover from competitor ambushes
 
6th July 2010 Football fever dominates online discussion
 
2nd July 2010 India leads in Ad Spend Growth across 12 major markets in Asia Pacific
 
16th June 2010 Financial and future considerations drive Indian concern for health
 
7th June 2010 Television, the favourite mode to follow the FIFA World Cup
 
28th May 2010 Football fever quite high in cricket crazy India
 
9th May 2010 Consumer Confidence highest in India, reaches pre-downturn levels in Q1 2010
 
22nd April 2010 Tharoor & Modi overshadow cricketers in Online Buzz
 
23rd March 2010 Indians trust Doctors more than Pharmacists for treating minor ailments
 
11th March 2010 Online social media buzzing with Indian Premier League Discussion
 
5th March 2010 And the Oscar goes to...
 
4th March 2010 Online content has to be significantly better in quality before Indians will pay for it
 
19th February 2010 Nielsen appoints Amit Adarkar as Vice President for its BASES division
 
15th February 2010 India is the second most willing nation to pay a premium for food that is safe
 
8th February 2010 Nielsen appoints Piyush Mathur as Managing Director for South Asia
 
19th January 2010 It is the age of the specialist
 
7th January 2010 Consumer Confidence still upbeat in India
 
 
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Trends & Insights
 
  Challenges Before An Integrated India: Bridging The Urban - Rural Divide
India is a land of opportunity and a lot of it lies in rural India. Besides being a provider of agricultural produce, mining, labour and other resources, it is also a substantial consumer of FMCG, electronics and white goods, automotives, textiles and other products. Yet corporations, domestic and multinationals are restraining themselves from tapping the full potential of this massive market. CHALLENGES BEFORE AN INTEGRATED INDIA: Bridging The Urban – Rural Divide, a FICCI-Nielsen report brings forth industry views on the challenges and methods by which the urban and rural divide existing in the country can be bridged.
 
  Consumer Confidence in Booming Asian Markets Offset Escalating European Concerns in Quarter 2, 2010
Global consumer confidence cautiously edged up one index point to 93 in the second quarter of 2010 as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index.
 
  Consumer Confidence Rebounds to Pre-recession Levels in Quarter 1, 2010
Global consumer confidence in the first quarter of 2010 rebounded to reach its highest level since the third quarter of 2007. For the first time in two years, Nielsen’s global consumer confidence data provides evidence that economic prospects are improving — a sign manufacturers and retailers have been eagerly waiting for that consumer spending intentions are turning into actual spending reality.

 
  A Global Perspective on Paying for Online Content
Will consumers pay for online news and entertainment they now get for free? Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before.
 
  Television, Internet and Mobile Usage in the US: Three Screen Report
Americans continue to use more video than ever. Each week the typical American consumes almost 35 hrs of TV, 2 hrs of timeshifting, 4 hrs of internet, 22 minutes of online video, and 4 minutes of mobile video. Cross-media usage also continues to increase – now 59% of Americans use TV and the Internet simultaneously at least one time per month, spending 3.5 hours each month on TV and the Internet at the same time.
 

 

Nielsen Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis.  This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.

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