Trends
& Insights
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The Ant and the Grasshopper...Decoding the Mindset of the Indian Financial Consumer
The Indian consumer still has a conservative approach to finance despite the recent economic liberalization. Indians show a high savings rate and prefer traditional modes of investment such as gold and property. Their focus is on safety of savings rather than on growth of investments. Consequently their exposure to credit and equity markets has been very limited. This has probably helped cushion the Indian consumer at times of economic volatility and when most developed countries saw an economic downturn in 2009, the effects in India, an emerging market, were comparatively muted. |
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4th Quarter, 2009 Global Consumer Confidence, Concerns, and Spending
Consumer sentiment in Asia and Brazil point to boost in global economic recovery according to the latest Nielsen Global Consumer Confidence Survey. Indonesia, India and Brazil are most confident nations heading into 2010; South Korea and Japan least confidentConfident. Overall Global Consumer Confidence remains cautiously optimistic.
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Nielsen Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis. This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.
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